Paige Elkington and Karina Fontes are the writer-director duo behind Little Tricks, a creative studio making branded content that people actually want to watch. Their work is smart, funny, and rooted in a clear understanding of what resonates with modern audiences.

In a sea of algorithm-churned sameness, they're anti-mediocre. Their projects are engaging and always made with intention. Whether it's a social spot or a full campaign, they approach every project like it deserves a real audience.

Because the smartest brands today aren't just running ads - they're building worlds, recurring formats, and cultural presence. Paige and Karina help brands operate like entertainment studios: developing voice, characters, tone, and ideas that can live beyond a single campaign.

They partner with brands across North America and Europe on creative identity, content strategy, and voice development.